Overview
Virtue Paintball is a leading paintball brand within the sport. They are manufacturers of paintball gear such
as hoppers, play gear (pants, jerseys, head gear, and pads), custom millings on paintball markers, goggles, and more!
As we look into their website. Lets look a the good, the bad, and the ugly.
The Good
The moment you open the website, you are greated with the most resent major Virtue Paintball content. Either it may be a new goggle, new custom milling, or a new video you are presented with a sight that is easy on the eyes thanks to the blue/black color combo. Thanks to this combo, the Virtue logo on the top left stands out with the "Classic Virute Blue" and the white background in the heading. The navigation bar just below the logo flips color combo from blue on white to white on blue. For a website that has a magazine cover as a web page, this is a double edged sword. On one end, the images load fast, even on your phone using data. Each image comes clear in a nice column, more on the other end of the sword soon.The Bad
Sadly, not everything can be perfect, here are some of the things that stands out and/or creates a frustrating experience for the user
- Focuses on images to load before actual products creating a slight momentum upset
- Footer has similar drop down menu items that can be found in the navigation
- Smiliar to the images having more of a priority over actual products, the footer holds crital information that takes less of a priority over images
- Difficult to understand footer due to text being nearly an identical match to background footer color
- Not "noobie" friendly, website is easy to understand if you have prior knowledge of paintball. However, if you are new to the sport, it will take some time to navigate around the site
The Ugly
Truthfully, it is difficult to focus onto one image at a time. When scrolling through the wite, I find myself feeling like Peter Parker after his spider senses are active, my sneses have been dialed up to 100 and I feel clustered and overwhelmed. A familiar feeling to having a messy work desk with unstacked paper, pens, etc lying around.
Take a quick look as to the magazine styled Virtue Paintball website, taking a look now will help understand the cluttered mess.